|What is “the media”?|
|Why is it important to study it?|
|How do we study it?|
|How do we talk about it ?|
When we look at a piece of media text of an media object, many of us anaylse it on a very basic and personal/ emotional level. If we feel upset by what we see or even inspired. However in media studies this is not enough, It does not explain the meaning of the content of the objects and their relationship to the producers and audience.
- Tacit: able to describe what they see (it was gross etc.)
- Visually literate: able to “glean information about meaning from the smallest of clues within a text”.
By looking at media, not in terms of an emotional, personal or tacit response but rather a critical and analytical (a visually literate) response, the picture looks different. So, questions to ask are why, how, when, what? – Therefore we should when anaylising any media product ask the following questions.
- Why: why was the text produced by this person or organisation? Why was it produced in this way (and not any other possible way)?
- How: How was it produced (by a company/individual)? How is the meaning made (what techniques do they use to get the message across)? How was it distributed?
- When: When was it produced? What was happening at the time that gave rise to it? When was it distributed?
- What: What are the effects of the text on the audience? What are the wider social effects?