161mc – Participation and the power of crowds.

Crowdsouring. What is it ?

We heard this term be mentioned alot in this mornings lecture which is a very new term that I had no previously came across or had much knowledge of it.

After doing alittle research into what crowdsourcing was and how it is growing at an rapid rate, I came across a news article on the BBC website that brings and issue of trust and if we can really trust crowdsourcing :

A problem shared is a problem halved, goes the old saying. But what happens if you share a problem with millions of people? Are you left with a millionth of a problem? Or just lots of rubbish suggestions?


Wikipedia allows users to write and edit entries for its online encyclopaedia: “For the first time millions of people can aggregate their talent and expertise,” says Williams.

Seeking ideas is one thing? But how willing are those in power to act on the public’s suggestions?

Crowdsourcing allows people anywhere in the world to share a common interest which brings them together. The use of the internet helps to further this point along with the use of social media, blogs, applications. All of these examples and many more are bringing people closer and forming an online community.

Jeff Howe- Crowdsourcing.

When researching into this whole crowdsourcing scheme, I instantly thought of the Doritos competition where people had to create little videos that can be used as an advert for the crisps. The winner recieved £10,000 but thats not the most amazing thing. The clever thing is that doritos had thousands of people enter this competition all summitting potential advertising material which they could use to advertise their product and its not going to cost them nearly as much as it would have. So by giving an £10,000 prize is actual saving them money.


About allyprentice2810

I am a young media proffesional, experimenting with different mediums of media to find my niche. Studying Media Production at Coventry University.
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